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Deal toy guide

What Is a Deal Toy? A Plain Guide for First-Time Buyers

A deal toy is a commemorative object that marks a completed transaction. What it is, where it comes from, what it is made of and who orders one.

The short answer

A deal toy, also called a deal lucite, financial tombstone or closing gift, is a custom commemorative that marks a completed transaction such as an acquisition, financing, IPO or fund close. It is handed to the people who worked on the deal: the deal team, the client, counsel and the advisers.

Where the name comes from

Banks and law firms have long placed a printed notice, known as a tombstone advertisement, in the financial press when a deal closes. The physical deal toy grew out of that habit. It is a keepsake version of the tombstone, usually showing the parties, the deal type, the amount where it is public, and the closing date.

What they are made of

Most deal toys are made in acrylic (often called lucite), optical crystal or metal, or a mix. Acrylic suits embedded objects and printed or engraved text. Crystal suits polished, faceted shapes. Metal bases and plaques add weight and a nameplate. Our guide to choosing a material is at Lucite or crystal for a deal toy.

Who orders them

The order usually comes from a deal team associate, a marketing or events team, or an office manager, a few weeks after closing. They need a design, a quantity, a delivery date and a written price they can show to a partner. That is the information our quotation covers.

What to prepare before you ask for a price

Parties and deal type, material preference, a rough size, how many pieces, the date you need them, and the delivery country. The checklist is in How to brief a deal toy supplier.

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